Analysis of Brand Loyalty through Brand Image as an Intervening Variable

Consumers will judge the quality of a product by experience. A positive experience result in assessment brand that has been used. Companies must maintain consumer through brands. The using produce opinions, attitudes, and aspects behavior. good make consumers loyal to brand; it can impact company’s sustainability. This study aims determine quality, customer value, on loyalty image. sampling method uses non-probability with purposive method—data retrieval survey methods. analysis technique used is Partial Least Square Analysis Structural Equation Modeling (PLS-SEM) SmartPLS 3. results are value & have significant effect image, no image loyalty. Customer loyalty, Product